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100% Whey Protein Gold Standard from Optimum Nutrition. 100% Whey protein is now better than ever with 24g of pure, instantized whey protein and more whey protein isolates (WPI) the purestt source of whey protein available. Whey Protein Gold Standard now provides an even higher protein percentage by weight. This unique formula includes strategically hydrolyzed whey peptides, lactase and aminogen digestive enzymes to further enhance absorption. How is this formula different from their original formula? Most notably, ON 100% Whey Gold Standard? has been enhanced to include more of the purest, most expensive source of whey protein available: Whey Protein Isolates (WPI). By supplying more WPI, ON 100% Whey Gold Standard? offers a higher percentage of protein by weight, and more of the pure, unadulterated proteins you?ve grown to love. Of course, all of this comes without having to sacrifice any other aspects of quality, mixability, taste, and texture. Now with 24 grams of pure whey protein isolates, concentrates, and hydrolysates, over 4 grams of Glutamine and Glutamine precursors and over 5 grams of BCAAs per scoop, along with HYDROWHEY? strategically hydrolyzed whey peptides, and Lactase and Aminogen digestive enzymes, there?s little doubt ON 100% Whey Gold Standard? is the most impressive package ever to hit store shelves.

Customer Reviews: Read 192 more reviews…

4 out of 5 stars It would be better with ice cream, but what wouldn’t? September 5, 2006
119 out of 150 found this review helpful

People often say in reviews of protein powders and other health and fitness dietary products that the product is delicious. I try it and am underwhelmed. The people who rave over protein powder are clearly unaquainted with good food (that’s what comes of living on egg whites and skinless chicken breasts), or they’re comparing it to some of the really horrible stuff out there. The best I can say about the flavor of any of these products is that it’s uninteresting. So let me say that the flavor of this whey protein is uninteresting. It certainly isn’t bad. It could certainly be made better by the addition of ice cream, but that sort of seems opposed to the spirit of drinking protein powder.

I’m sold on this stuff because it passes the kid test. My kids like it. Like most kids, they aren’t into interesting flavors, and they aren’t into eating the delicious and nourishing food we put in front of them every night. Also like most kids, they like chocolate. The double rich chocolate version is convincingly chocolatey to anyone who doesn’t know better (like my kids). I put this powder in a Nestle’s Quick can and tell them it’s chocolate milk (note: I don’t actually lie and say that it’s Nestle’s Quick, but my equivocation puts me on shakey moral ground and I’m sure I’ll someday pay for it), and they’re quite happy with it. I, alas, am something of a chocolate connoisseur and can’t be so easily fooled as my kids, but still I find the flavor entirely okay. I suspect that when my children first taste real Nestle’s Quick at a friend’s house, they’ll wonder what Dad’s been feeding them and there will have to be some sort of a reckoning, but we’ll cross that bridge when we come to it. In the meantime, they’re getting a pretty decent protein supplement to make up for the meat and fish that they won’t eat at dinner.

On the technical side, this powder stirs into milk fairly easily, though I find it works best if I make a thick paste by adding a little milk to the powder and then adding more milk. If you try stirring the powder into a glass of milk, you’ll never get rid of the lumps. (I haven’t tried mixing it with water and don’t intend to - that sounds revolting - but if I were going to go that route, I’d put it in the blender with some ice-cubes, a banana, a little vanilla, and a shot of chocolate syrup.) (Okay, curiosity got the best of me; I just went in the kitchen and tried that recipe and it was sort of okay; I tried it again with some blackberries and it was actually almost good.) I can’t say anything about the quality of this product relative to other protein powders (that would require a large scale study), and I have no basis on which to say that it’s a worthwhile product for body builders or for people who are simply physically active. On the basis of no apparent malnutrition in my family, it seems to do no harm. Accepting the label for amino acid composition as accurate, it should be nutritious. On the basis of price and flavor, this is a solid product….read more

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